Your logo should help you to create a strong brand that attracts customers and creates a bond with them. It’s good to be creative but try to keep in mind that after all you are trying to sell your goods or services. Typographic logos are usually prone to last longer and still work for most target-groups: just think of the IBM logo. Yes of course, you can always rebrand your company, but that is a costly and sometimes risky adventure. Who knows what the future holds in store for you? You can’t always prepare yourself for all the challenges ahead, but you can create a logo that will stand the test of time. Every time you design a logo with Logoshuffle we provide you with mock-ups like business card designs or other brand touchpoints so that it’s easier for you to imagine how your new logo will represent your brand. If you’re about to choose a logo make sure you look at some mock-ups and design ideas that show you how your logo will look in real life. Just think of the amazing simplicity of the world-famous Apple Logo. Therefore, simplicity is not always easy to achieve but always worth a try. This might tempt you to add even more details but beware: it will make your design more complex and creates room for interpretation. People need to understand your brand and business when they see your logo. A complicated and very abstract logo could also be irritating or distracting for them. Keep in mind: Simple shapes and signature colours create lasting impressions and stick to people’s brains easier.Ī complicated logo is difficult to sell: As stated before your clients or customers might not remember it very easily. So many things are competing for our attention every day, try to create a memorable logo that your customers love. The most important thing about a logo is that your clients or customers can remember it very easily. Think about your new business and ask yourself: Why are you here? What do you do, and how do you do it? What makes you different? Who are you here for? What do you value the most? All these answers are the foundation of your brand identity that needs to be communicated with your new logo. It all starts with some basic questions you need to ask yourself before you get started. There’s tons of literature on logo design but to be honest: “Ain’t nobody got time for that.” That’s why we’ve come up with a short and quick summary of 10 golden rules you should consider when you’re about to create your new logo. 10 golden rules you should consider when you’re about to create your new logo.
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